This was possible because we believe in product-led sales & marketing. How are KekaвЂ™s sales, product, and marketing team creating a new benchmark in a funding-driven SaaS world without funds? Keka has grown into the most recognized, trusted, and productive HR automation service provider by functioning through the revenue it generated. As for the challenges that it brings, whenever things go haywire, I always tell myself that someone has to deal with this, and that person is you, and this is making my day enjoyable for the last 10 years.

I have always believed that marketing is a cross-functional operational domain, and they are known for making an impact on the organization. This is to ensure that the needs of the consumer are met and an increase in the conversion is witnessed. Tell us about your role at Keka? How are you contributing to KekaвЂ™s growth? As a core member of the marketing team, I design marketing strategies in a way that matches the productвЂ™s maturity. Created with an employee-first mindset, the product is driven by simplicity and a best-in-class user experience. The vacuum that existed before Keka disrupted the market was replaced by the value it brings to the table today. We have won the trust and support of 4750+ customers so far across the globe, propelling them to leverage their potential. Within a span of just six years, Keka grew to become the leading Human Resources Management System (HRMS) service provider in India despite being bootstrapped. Give us an overview of Keka and its journey so far. He highlights how HR teamsвЂ™ dependency on AI and technology has escalated during the pandemic and traces the future of software-based HR platforms. In an exclusive interaction, Barun Mallick, Marketing Head at Keka, speaks about how strategic HR companies are helping revolutionize HR practices and how technological innovations are streamlining these practices.

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